is Lumo's branding simplicity your cup of tea?

Stagecoach amber livery is easy to remember & hard to ignore

customers need benefits to go alongside your product features

sometimes Trish from Reception really is the best person for the job

great advertising starts with a product truth

do people see public transport as a retail product?

bus companies & the hunt for YouTube clicks

will discounting bus travel pay dividends in the long-term?

Thomas writes about his bus frustrations in Cornwall