Over the last couple of weeks, we've produced various promotional materials for bus companies attending Freshers' Fairs around the country.
Pull-up banners, route leaflets, ticket offers, spin-the-wheel graphics - all standard stuff. But then we had a call.
A client had been chatting to some students visiting their stand who had asked if they had any driving vacancies, and could we put something together a bit sharpish to help them promote the opportunities?
Of course, we could.
In theory, taking on students as drivers is a perfect fit.
They get well-paid, flexible hours to suit their study pattern (with free bus travel as a benefit no doubt) and the operator gets to swell their driver pool at a time when new recruits are as rare as rocking horse sh*t.
The operator needs to be willing to offer training and the student willing to learn but after that, it's surely got to be a win-win situation for both parties.
And there could also be long-term benefits too.
A student working at the coal face of your organisation for a few years is sure to pick up a few things along the way - the theory of their studies meeting the reality of working life. Being bright sparks, they might even have a few suggestions of how things could be improved throughout different facets of the business.
And who knows, they could even stay in the industry afterwards and make a career out of it.