sitting back and staring out the window

Over the last few weeks on social media there's been a number of posts, like this on Twitter, showcasing views out of a train window.

The posts are simple yet incredibly powerful and highlight a real benefit of choosing to travel by train.

So many Train Operating Companies assume their passengers want to catch up on emails, fill in spreadsheets or write reports - at the expense of sitting back, doing absolutely sod all and staring out the window to admire the great British landscape.

I find it rather strange that not one of them has chosen to take advantage of this unique creative angle in their advertising.

It's an approach that could work effectively both online and offline, and providing the image is strong enough would require little or no copy intrusion. 

Stick your logo on it then let people sit back and admire the view (whilst thinking more of your brand at the same time).