do you have trouble noticing anything other than the livery?

Just as our Twitter feed is full of bus company tweets with pictures of buses in, it is also full of folk interested in buses who chat about bus liveries.

Let's be honest, there's absolutely nothing wrong with that. 

Many get praised (often those by certain agencies), many get criticised (often those by certain operators), and the rest sit somewhere in the middle but it's usually a livery, as opposed to another element of a company's design offering, that gets critiqued.

Timetables get the odd mention but where's the love or hate for app design, web design, direct mail, social media posts, tone/language, and ad campaigns? Thoughts on their effectiveness seem to be few and far between.

The general opinion on anything creative in the bus industry definitely leans most heavily in the direction of liveries. 

Now, maybe that's because livery pics is all some people see (fair enough) or alternatively because they think it's such a showcase element of what a bus company offers that everything else pales into insignificance by comparison (hope not). 

Either way, us designer types put a lot of blood sweat and tears into everything we do, and just occasionally it would be good to have a critique on something other than a livery. 

We wouldn't even mind if you didn't like it...