TC, as his close friends got to call him, right-hand man Benny the Ball and police adversary Officer Dibble return in the bank's new TV campaign, launched during Channel 4’s Gogglebox last week.
In a nod to the roots of Top Cat, who lived with a gang of cats in an alleyway in Manhattan, Halifax has also commissioned a mural to be painted on a wall in London’s suburb of Clerkenwell.
According to Catherine Kehoe, managing director of group brands and marketing at Halifax “No other bank could run this new campaign. It reflects perfectly our personality and is a real celebration of how our friendly and down-to-earth colleagues support everyone.”
And in case you're wondering how they made the ad...