Thursday, 26 November 2015

Christmas ads - Spanish Lottery style

Stand aside John Lewis, there's a new kid on the block trying to claim your title of 'Best Christmas Advert'.

Introducing ‘Justino’ - a lonely middle-aged security guard who works the night shift at a Spanish mannequin factory. He sets up a workplace lottery syndicate for the big Christmas draw, but it seems he hasn't bought a ticket himself. Have a watch to see what his colleagues do when they find out they have won the big prize.

The whole concept of the Christmas Lottery is Spain is different to the UK, so to save me trying to explain it (and probably confusing the issue even more) you can read all about it here.

Last year's ad does a decent enough job of being a tear jerker, and explaining the whole thing at the same time.

Gracias advertising amigos!

Monday, 23 November 2015

Brighton & Hove Buses are getting all creative

Just found this cracking little project over on the Brighton & Hove Buses website.

I'll let the company do the words -

'Introducing our beautiful new South Downs bus. This is the third in our Get Bus(y) series celebrating the amazing things to do and see in and around our city. We pay tribute to the wonderful natural playgrounds of countryside and coastline – the South Downs National Park and Brighton & Lewes Downs Biosphere.'

It's always good to see operators trying to do things differently, so congratulations to all concerned. There's a number of these videos over on their YouTube channel detailing the process, production and artists involved. Enjoyable stuff.

livery design and branding showcase - CitiBus tours

Here's the fifth instalment of our monthly project taking a defunct public transport operator from around the country and reinventing it for the roads of 2015.

We're looking back at their past branding and liveries to create a modern twist on their appearance as a showcase of what can be achieved.

This month it's Citibus Tours, which began life as a coach operator in 1979 and operated buses from 1983 until 1996.

In August 1983, it took advantage of relaxed road service licensing rules to start a shoppers’ service between Middleton and Harpurhey. Deregulation saw it establish itself on the Manchester-Middleton corridor and as far out as Ashton and Oldham, initially with single-deckers and later mainly with doubledeckers, all acquired secondhand.

In July 1993 it was acquired by Lynton Travel, owner of County Bus & Coach — the eastern part of what had been London Country North East — and in 1995 Lynton sold Citibus to GM Buses North, which absorbed it into its main business the following year.

Here's what they used to look like...

And here's our updated identity...

To see the rest of the CitiBus branding and livery click here

Monday, 16 November 2015

your brand? sorry, not bothered in the slightest

There's a well known quote from ad legend Lee Clow (creator of Apple's best ad work) which goes something like 'most people don't have enough time to interact with their kids, let alone your brand'. 

Which got me thinking.

We recently put together a creative proposal for a well known train company. Their evaluation of previous campaigns showed that customers were not at all bothered about their brand or what it 'stood for on an emotional level'. In fact they couldn't care less. What customers actually wanted was a reliable, clean train at a cost they could justify for their journey. Although the client wasn't best pleased, we weren't in the slightest bit surprised.

The reality is that 99% of consumers have no allegiance or attachment to a particular brand in any way, shape or form. They buy products for a number of reasons - because they always have (apathy), because it was on offer (bribery) or because a friend told them about it (recommendation) - but rarely for the reasons marketers believe they do. In short, we're a fickle bunch.

So what can we learn from this?

We can learn that marketing efforts should be concentrated on the product - telling customers why it is good, why it is better, why lasts longer etc. The polar opposite of trying to get them to 'engage' with a brand on some form of emotional level.

As Bob Hoffman is so proud of saying "We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."

Couldn't have said it better myself Bob.

Thursday, 5 November 2015

watch 'The Mad Dash Home' promo video from Dublin Bus

Decent videos from bus companies are few and far between but this effort from Dublin Bus definitely falls in to this category.

Ignoring the fact it goes on a little too long (over 3 minutes) it's a good light hearted piece of communication that clearly shows why the folk of Dublin should ditch their cars in favour of bus travel.

Particularly like the way the back office operation play a major part in the film, showing the key role such employees play in keeping bus services running smoothly.