Wednesday, 18 February 2015

FedEx ads benefit from the power of consistent branding

There's a lot to be said when you can do a piece of communication, and even without a logo, it be instantly recognisable as 'yours'.

Nike, Virgin and Apple can all do it and by the looks of it, so can FedEx as well. A simple idea that benefits from decades of visual consistency across the world.




Tuesday, 10 February 2015

communicating a great product benefit with simplicity

These ads from Goodyear are a great example of a product benefit clearly identified and well communicated.

No mounds of copy, no website address, no call to action, no QR code - nothing. All very refreshing.





Monday, 9 February 2015

would you like your cancer in tangerine or watermelon sir?

These posters do a pretty good job of telling you that, whilst flavoured tobacco might taste different to the normal stuff, the long term effects are exactly the same.

Simple, straight to the point, effective. Nice work from our Canadian friends.