Friday, 29 August 2014

the agency pitch - 80s style

Pretty much nothing has changed in the ad industry since this was filmed in New York over thirty years ago. 

Today's pitching still involves longs hours, lots of ideas and no payment for your troubles unless the juice man from Del Monte says 'yes'.

Good watch though.

Tuesday, 26 August 2014

the posters that match nature with sport

According various sports people in the Twitterverse, Coco Water is the in-thing to help you rehydrate after getting a decent sweat on.

Whilst I'm not in the slightest bit qualified to comment on its re-hydration qualities (the fact it is 97% water in the first place makes me reluctant to part with decent money), I can say that the poster campaign below is particularly well executed.

A simple idea that is relevant to the product's key benefit, with great photography and art direction.

Think I'll stick to a glass of water though if that's OK with you. 

Tuesday, 19 August 2014

Volvo sums up the blandness of car advertising

Everyone knows Volvos won't win any "style" awards, but if you were looking for something durable, smart and incredibly safe, Volvo was, and probably still is, the car you look towards.

Maybe this ad is Volvo's worst-case scenario, a sale ad that for whatever reason attempts to be "likeable" and "genial" but nothing more. There's no attitude. No edge. No difference. No real essence of what the Volvo brand stands for in the car market. Just pretty women, pretty kids and pretty pictures.

You can put any brand's logo on the end, and the ad becomes theirs.

Surely a pre-requisite of customer communication is that the customer actually recognises (consistency of look, tone of voice, language, use of humour etc) the brand, and remembers it?

Obviously not in the car world.

Cheers to Ad Aged guy George Tannenbaum for this.

Monday, 18 August 2014

Monday, 4 August 2014

posters pay tribute to the passing of Fergie, Harry and Andy

Despite the recognisable names the men listed in the poster below weren't famous at all. 

The campaign by The Royal British Legion really hits home the message that all of the 1, 117, 077 people who lost their lives in the Great War should have a place in our memory.

Simple, powerful and moving advertising.