Friday, 29 November 2013

from scamps through to artwork with Dave Dye

Dave Dye is a bit of a legend in adland circles and has done some great work for some great clients.

On his new blog, which you can find here, he takes the reader through how his agency pitched for a brewery account, searching for a real point of difference, and how the work evolved from initial scamps through to finished artwork.

first scamp

 bit of development

finished product

His blog goes in to much more depth and shows loads more visuals. It's a fascinating insight in to how the hook derived from the client's location as opposed to its product and the thought process his agency went through for the campaign.

Monday, 25 November 2013

safety announcements by a well known airline

It's said the true strength of a brand is recognising their marketing without the reinforcement of said brand's  logo.

You recognise the colour, the attitude, the tone voice - all without the visual confirmation of an identity. Few companies (with notable exceptions such as Nike and Apple) are consistent enough in executing their communication stories to be able to achieve such recognition.

However, there is little doubt which transamerican airline this safety video is for.

Tuesday, 5 November 2013

we create a new premium bus brand for Portsmouth

What's the best way to launch twenty-six new buses, all with free onboard wi-fi and comfy leather seats?

The answer lies in a product that is simple, stylish and consistent.

The answer lies in a name and identity that reflects the naval heritage of the city the bus will serve.

The answer lies in a campaign consisting of 48 sheets, 6 sheets, direct mail, a door drop, street furniture, promotional material, 3 roadshows, internal coves, ATM screens among a whole host of other stuff. And there were some brand guidelines to help things along the way.

The STAR is now well and truly shining bright in Portsmouth thanks to that little lot.