Friday, 24 May 2013

great advertising of yesteryear with Chas & Dave

If you're over 35 and watched a fair bit of TV in your younger days, the odds are you'll remember these ads.

Exceptionally well written, great touches of humour and most importantly, memorable.

If you can name me three ad campaigns around today that are on a par I'd question your wisdom.

Remember a pint of Best? Courage do.

how to approach your advertising

A few little snippets to help you create more effective advertising...

  • It should sell the benefits of your product rather than your brand. Leave that 'emotional connection' stuff to the the perfume and sunglasses people.
  • If you want effective, talked about advertising, don't try to please everybody and offend nobody. Who remembers a house painted vanilla?
  • Tell potential customers something interesting about your product. Be warned, you might have to work quite hard on this one.
  • Over 15 million adults in the UK have a literacy level of primary school age. That doesn't mean you talk down to customers, but it does mean you should talk accordingly.
  • Don't use a long paragraph when a well constructed short sentence will do. Simple is difficult for most people to do but unfortunately, it's also most effective.
  • If you can't be different (and let's be honest not everyone can be different), just be distinctive. 
Let me know how you get on.

Friday, 3 May 2013

the most complained about tv ad of 2012

Believe it or not this advert for Go Compare is the most complained about TV ad of 2012.

1008 people were bothered to get off their backsides, write an email and complain to the ASA that they found it offensive in some way, shape or form.