Thursday, 27 September 2012

latest TV advert from TransPennine Express

It's taken me a while to spot this as I live way out of their broadcast region but I quite like the latest TV ad from TransPennine Express.

It's light hearted, shows consistency with the visual style of the website and does a good job of selling their network. There's also the call to action to save up to 50% when you book online which in anyone's language sounds like a good deal.

(I like the voice-over too and it's bugging me I can't think of the lady's name).


If I had to take issue with any of it from a punter's point of view, there would be two things.

For the people who believe train travel is expensive it would have been beneficial to see some sample fares to see the type of saving they could make from buying through their website.

I would also question if it gives people a real reason to take the train over other forms of transport (which surely must be the objective). Is it quicker, less stressful, more direct etc?

Apart from those two little gripes, an enjoyable watch.

Tuesday, 4 September 2012

Eurostar launch new ad campaign

Eurostar has launched a cheeky new advertising campaign urging Brits to 'bring something interesting back' from their travels.

From cricket to the little black dress, the campaign by AMV BBDO promotes Eurostar's ticket offer on journeys from London to Paris or Brussels by showing the staples of British life that originated in France or Belgium. 
Lionel Benbassat, director of marketing and brand for Eurostar, said: “This campaign is about inspiring our passengers to take a new look at all that our destinations have to offer. By playing on the heritage of iconic inventions which connect France, Belgium and the UK, we are inviting our customers to explore further with us and bring something interesting back from their trip.

Whilst it's nicely designed and well executed, does it give you a real, tangible benefit to take the train to Paris over the alternatives? If you put a hovercraft logo or plane logo on the ad would make any real difference to the message?

For me the answer is no.

If you want people to take the train you have to give them a reason to do so.