Monday, 18 June 2012

the bus is going anyway

I've just seen that National Express have launched a brand new ticket in the west midlands called 'evening5'. 

In a nutshell it allows a group of a up-to five people to rock up at a bus stop, pay £5 and in return they get unlimited travel on National Express buses from 6pm to end of service. 

That's just a £1 each for as many journeys as you want around the west midlands until closing time. A great reason for a group of mates to pop to the cinema, have a few beers or go to the bingo etc and know it isn't going to cost them a fortune for the travel.

The only caveat is that you have to travel together all the time for the ticket to be valid.

One can only assume that National Express are using this as a lost leader as they can't be making any money out of it. (Can they?) The bus is on a scheduled service anyway so you have to commend the operator for using it as a showcase for their product, without generating decent revenue. Buts surely it's better to have £5 and some positive word of mouth rather than nothing.

Incentivise people to try it and they might use it again for another reason. Or tell their friends.


Friday, 15 June 2012

thetrainline.com team up with TripAdvisor

In a first for a train ticket retailer in Europe, TripAdvisor content has been integrated into thetrainline.com’s free iPhone app.

This means the website's 2 million users will be able to tap into the abundance of local information available on TripAdvisor, providing those who want to find a good restaurant nearby, something fun to do for the day or perhaps only have a short time to spend in an area, with an easy and user-friendly experience on their mobile.

Omid Golshan, Partnerships Director at thetrainline.com, said: “We are always looking for ways to provide the best possible service for our customers. By introducing TripAdvisor content and reviews we have broadened the amount of useful information they have access to in the app to enhance their overall experience. 

This will help them to plan other aspects of their trip beyond travel, making our iPhone app a one-stop shop for anyone travelling by train.”

Pollyanna Vincent, Partnerships Manager, TripAdvisor, added: “We are delighted to partner with thetrainline.com to help its users make the most of their journeys by choosing places to eat and things to do, through insight and feedback from the experiences of TripAdvisor’s millions of travellers.”

Thetrainline.com iPhone app is available to download free here. Users can search for and purchase cheap tickets from their handsets and pick them up just ten minutes later from a station ticket machine.

Tuesday, 12 June 2012

Eurostar takes the mickey out of us Brits

Eurostar in France has created a cheeky Olympic campaign featuring Greek-style statues of what it sees as typical British athletic heroes – playing darts and snooker.

The images of classical statues featured in the ads play to French stereotypes of the beer-swilling Brit.

Nice idea, well executed and a bit controversial. Just what you would expect from Eurostar in France. We like them.

Just a shame they don't do the same in this country aimed at the french. I'm sure they'd go down well.

click image to enlarge
click image to enlarge