Thursday, 24 May 2012

classic TV adverts with a common theme

I often sit at home and watch TV thinking that ads were so much better when I was younger.

Back in the day when likes of Hamlet, Kwik Fit, Carling Black Label, R Whites, Finger of Fudge, Ki-Ora etc all produced spots that had something memorable about them. A witty line, a clever jingle, a funny character leading to elements of the ad being repeated in workplaces and playgrounds all over the country.

They were all exceptionally well written and I firmly believe that even with their current state, each of the campaigns would achieve cut through in today's crowded market place.

Am I looking at things through rose tinted glasses or do current ads with their massive production budgets and relatively bland ideas reach the same heights?

To help you make up your mind - four of the classics...

the difference between 'your' and 'you're' explained in a rap

Not sure about the difference between 'your' and 'you're'? This guy tells you (albeit rather quickly).


From the guys over at Sell!Sell!

Thursday, 3 May 2012

think your success is all down to advertising...

Has this fella got a point or is he just letting off steam after a long commute?

His blog piece has a dig at all you marketers who spend money on advertising your product, when (one person believes) your product isn't fit to be advertised in the first place.

"I’m not moaning that the rail companies in the UK want to offer cheaper fares as, believe me they are hideously overpriced. I’ve always thought that a train to any location should cost me the equivalent or less as it would in petrol (give or take) if I drove.

The fact of the matter is that rail services, to this day, are rather poor here in England and TV/radio/magazine/billboard advertising costs a LOT of moolah that could be better spent improving said services.

When cigarette advertising was outlawed a few years ago, several companies noticed their profit margin increasing as their marketing costs plummeted but nobody stopped buying tobacco products.

They’re an “essential” product, just (for the moment at least) like trains. Nobody is going to stop taking trains because they don’t hear about them every half hour on the telly, just like they’re not going to start taking them more for the same reason!

Every time my train is delayed because of a malfunction on the line, or a strike, or a scheduling error, or adverse weather conditions (read: leaves fell on the track) or essential maintenance, or the train being a bit old, or the driver being a bit old, or a wampa attack, or whatever…

I’m reminded that if they had perhaps spent a little less on the process of telling everyone how sodding cheap it was (not to mention the losses of reducing fares for a period of time), and a little more on ensuring it ran as advertised, everyone would be happy anyway.'

Too some extent he has a point and as we've said many times on this blog, get your product right and customers will follow.

we help First ring the changes in Southampton

Only very occasionally do we use this blog to showcase work we have undertaken for our clients.

This post is one such occasion and it looks briefly at the positioning, creative approach and execution of our campaign to raise awareness of changes to the First bus network in Southampton.

The changes to the city's network were planned to be the biggest in years - new routes, new numbering and new services - all to be launched on 29 April 2012.

The planning team had invested a ridiculous amount of time and effort to get the logistics of the change in place, so the importance of the communications wasn't to be underestimated.

Out of discussions with the client came the fact that the changes were being introduced to make the whole process of travelling by bus in Southampton much simpler and easier. And it was this positioning that formed the foundation of our creative approach through both the teaser campaign and the information stage. 

The execution used simple yet strong imagery, a large dash of white space and a relevant call to action to get the message across throughout the campaign's duration. Definitely a case of less is more in this case when it came to getting across just one key message.

The brief required development and execution of a drivers guide; full network timetable booklet, press advertising, 6 and 48 sheets, online ads, on bus promotion (coves and street liners) and a variety of promotional material.

A nice meaty project and all in all, a fully integrated and highly visible campaign.

NB. Looks like the respected Omnibus blog is a fan too. 

Wednesday, 2 May 2012

South West Trains and an act of God

If lightening delays your journey home there's still one man you can turn to for compensation.

When a lightening strike hit London last month and caused major disruption on the capital's train network, Lee Davies knew that his trip home may be disrupted. What he hadn't contemplated was that his usual 90 minute journey with South West Trains would end up taking nearly six hours.

So with the longer than anticipated delay in mind, he approached South West Trains with a view to claiming compensation.

Unfortunately for him the company (quite rightly) cited that it was an act of God, and his claim was turned down.

Not be be deterred, Lee took his claim to someone 'higher' and wrote this rather well scripted and humorous letter. Click on the image to read without the aid of a magnifying glass.

No word as yet to whether his perseverance paid off.