Wednesday, 30 November 2011

social media leads to overnight success

There's a well know ad agency boss in America who has just had his book jump to the top of Amazon's eBook best sellers list.

To an outsider it seems his overnight success came through the power of social media. With that in mind, here's 10 steps to how he became an overnight social media success.

1. First he wrote and published a book. This took him a couple of years.

2. Next he started a blog.

3. Then he spent virtually every Saturday morning for five years roughing out ideas for his blog posts.

4. For almost five years he spent at least two hours a day -- usually in the middle of the night -- writing his blog.

5. He also spent at least an hour every day scouring online and offline sources for blog post ideas.

6. He wrote several articles for trade publications sticking to his particular point of view.

7. As a result, he developed a nice body of subscribers for his blog. He tries to keep it fresh, entertaining, and controversial to attract non-subscribers every day.

8. Although he has several thousand Twitter followers, he acts to maintain credibility by only tweeting about the blog when there is something he believes is unusually interesting in it.

9. To develop credibility among readers, he never uses his blog to promote his agency.

10. In order to raise awareness of his book and blog he has travelled frequently to do speaking engagements and never accepted money.

And that's how this guy became an overnight success through the power of social media.

So next time you expect similar results from that 'Twitter and Facebook thing' I suggest you take a step back and read this post a couple of times.

A quick fix is rarely a lasting one, a long term strategy often is.

can someone explain this to me?

I often walk past outdoor media and question how the hell certain ideas get the final sign off.

This poster from e-on fits right in to that bracket.

On the plus side - it's simple, uncluttered and is recognisable as a piece of communication trying to sell you energy.

On the minus side I'm guessing the illustration has something to do with the word 'fit' in the headline. This being the case would it not be better to have the lady doing some form of mainstream exercise, rather than sliding down a bed sheet?

Not sure how the agency sold this one but they must have a crack account team working for them to get this one past the client. On the other hand, maybe I'm just missing something.

And don't get me started on the strapline. 'Helping you get energy fit. We're on it'. Sits right up there with 'Just do it' and 'A Mars a day helps you work, rest and play' don't you think?

Tuesday, 22 November 2011

Carlsberg get their mojo back

One packed cinema, 148 bikers and just two spaces in the film you want to see.

 Are you man enough?

Good to see Carlsberg advertising back on form.

There's plenty of classics in the archive and this is one of my favourites. Des Walker and Bobby Charlton look like they could still play a decent level even now!

Thursday, 3 November 2011

when H&M get online wrong

After recently purchasing a couple of items from the H&M website and subsequently trying to return them, I have come to the conclusion that customer service is the be all and end all of retail. 

This won't come as any great surprise but in an age when online spend is at an all-time high, too many companies struggle to get the basics right. And those who struggle, tend to be the ones with a traditional presence on the high street who have since developed an online store.

Taking advantage of some exclusive online discounts, I purchased a number of items. They all turned out to be unsuitable so I was obliged to use their 'Easy to exchange or return service'.

This is how easy it is -

  • I firstly call the courier to arrange a collection but she is not in. I leave my mobile number as a contact. She later texts me a day/time that she can do (for me friends should text each other, couriers should call - as a matter of courtesy). She can pick it up 'in the morning' but as I am at work from 9am-6pm every weekday I can't be there.
  • I call the Customer Service number at 9am today to arrange collection from work. Apparently they are very busy and should be able to answer my call in five minutes. After 15 minutes of them being busy I give in and put the phone down.
  • Reading the small print I realise I can only take it back to my local store for an exchange or credit note. So very helpful. I call the store, who confirm this but don't really know why. They think it's because 'we're different to the website'. Not to me you're not - it's your name on the high street and it's your name on the website.
  • To be fair to the store they did try calling their own Customer Service department for me but couldn't get through. The irony. They have since called back twice to update me, with no update.
  • I have now emailed them with frustration. They reply straight away say 'Thanks for your email. We're very busy at the moment but we'll try to get back to you within three days.' 
So, as a fairly frequent online purchaser, it's fair to say that H&M are driving me slowly round the bend.

All this for a new pair of jeans.

Wednesday, 2 November 2011

we're growing mos to help some bros

It’s Movember, the month formerly known as November, now dedicated to growing moustaches and raising awareness and funds for men’s health; specifically prostate and testicular cancer.

We're donating our top lips to the cause for 30 days in an effort to help change the face of men’s health. Our Mos will spark conversations, and no doubt generate some laughs; all in the name of raising vital awareness and funds for cancer’s affecting men.

Why are we concerned about men’s health?
  • 1 in 9 men will be diagnosed with prostate cancer in their lifetime
  • This year 37,000 new cases of the disease will be diagnosed
  • 1 in 2 men will be diagnosed with cancer in their lifetime
  • 26% of men are less likely to go the doctor compared to women

Tuesday, 1 November 2011

Chiltern launch new free app with live departure info

Until recently the only way to get live departure information in an App would be to pay  a whopping £4.99 - something you can now get for free from Chiltern Railways.

The real time feature adds to the integrated mobile ticketing application that the company released earlier in the year, which also enables customers to book any train tickets without a booking fee.

The acclaimed App has been Apple’s App of the Week and also featured in The Gadget Show on Five.

Like other train company Apps, it can be used for any train journey in the UK - benefitting travellers across the country.

Thomas Ableman, Director of Chiltern Railways said: “We are always looking at how we can improve the service we give to our customers. One of the key ways we can do this is to ensure that our customers have access to real time information at all times and for all operators. Our app also gives our customers the ability to buy, receive and display tickets. It really is a one stop app for everything you need for travelling by train.”

all the money, no confidence

According to renowned creative director Dave Trott, people 
with money buy brands because they lack the confidence to 
recognise product qualities .

"People have a sudden influx of money and have to show it by buying 'brands'.

So they don't have the confidence to buy a watch for what it looks like, they buy a Rolex.

Or a car for what it does, so they buy a BMW, Mercedes, or Rolls.

Or a scotch for what it tastes like, so they buy a single malt.

This is what people do when they don't have confidence in their own judgement.

They buy credibility. They buy a badge not a product."

Couldn't agree more Dave.