Tuesday, 25 January 2011

channel 5 give us another new logo

Channel 5 have just unveiled another new, improved logo.

The identity, which is to compliment a new on air look launched next month,  features the word "channel" for the first time in its history.

Nice design work but it won't alter the quality of programmes though will it?

Surely that's the problem Mr Desmond, not the logo.

Thursday, 20 January 2011

what can public transport learn from Mary Portas?

Retail queen Mary Portas is back in a new Channel 4 series - Mary Portas: Secret Shopper in which she tackles the customer service levels of Britain's high street shops.

As well as having more experience than you can shake a stick at, Mary has a brilliant knack of making things appear remarkably simple. In last night's episode she gives a three point plan for dealing with customers - hello, smile & service - which when you think about it is pretty much all that's involved.

If customers have been good enough to come in to your shop then the least you can do is say hi and be helpful. Hardly rocket science but her undercover filming put many of the high street's top names to shame.

With these principles in mind - what would happen if she got on a train or bus? Top execs would be running scared.

Public transport operators need to realise that customer perception of their brand is largely based on face to face contact with company employees, and investment in the business should reflect this emphasis.

At the end of the day smile costs nothing but the returns are plenty.

Tuesday, 11 January 2011

at the next stop, please remove your trousers

Around 100 people got the tube with no trousers on this week, as part of the annual No Trousers Tube Ride: London.

The event, originally set up in the US in 2002, aims to promote more silliness in the world and give people more things to laugh about. Hard to argue with that really!

Volunteers needed to have a willingness to take their trousers off on public transport and the 'ability' to keep a straight face about it.

Yep, it might be silly and have no real point but I can't help thinking there is something in this type of approach that bus and train companies can pick up on. If nothing else, a stunt of this nature will generate positive PR for the operator and bring a little smile to the faces of their passengers.

Just needs someone to challenge the status quo, take a punt and see what they can come up with.

Read the full story and see more pics here.