Wednesday, 15 December 2010

bmi try to rebrand...

Follow a 'strategic review of its brand', the airline bmi has unveiled a new logo using the name British Midland International.

According to the company's chief commercial officer Joerg Hennemann, the new logo offers a “larger logo footprint, enabling it to achieve greater presence and standout in its communications.”

In a nutshell the brief to the agency was 'make the logo a damn sight bigger and then they might choose us'.

I'm in the dark as to bmi's financial performance but one can only assume they have rebranded as there was room for improvement in the results. Why bother otherwise?

Unfortunately as we have said a number of times of this blog, designing a new logo will have have little or no effect on the bottom line. Creating a real point of difference in your service, your pricing, your advertising, your fleet etc is the only way to have any effect on passenger psyche before they buy.

When was the last time Ryanair changed their logo?

Tuesday, 14 December 2010

Andrex mess with an advertising icon

For those of you who take notice of toilet roll advertising, Andrex 
have ditched their iconic puppy. Sort of.

The much loved dog has been replaced by a computer generated image  in the brand's latest ad campaign, leaving the pooch to pick up its acting P45.

According to a top marketer at Andrex parent company Kimberly-Clark, the move made 'the Andrex puppy more contemporary and reflective of the real world we live in today'.

Now I don't know about you but I can't find anything more 'real' than a real animal and nothing more 'reflective of the real world' than something that mums and kids see in their houses every single day. You don't get many computer generated dogs to the pound where i live.

I'm not the first person to comment on what many see as a wrong move by the brand, and I doubt I'll be the last.

Sheffield Railway station gets flashmobbed!

BeVox, a network of amateur singing groups, chose Sheffield station as the location for an impromptu carol concert to promote their company. A nice touch and very festive.

Thursday, 2 December 2010

Virgin on the ridiculous

Virgin Trains stand for everything I like about a brand. 

They're dynamic, they challenge the marketing status quo and they're not afraid to upset a few people along the way. However not everything they do meets with my customer perspective approval.

Take their on board 'train shop' - selling the usual selection of tea, coffee, and food goodies. In an increasingly cashless society, they've taken the decision to stop taking debit/credit cards thus restricting hungry and thirsty punters to the currency of good old fashioned cash.

Now I'm no economist but surely limiting the ways in which people can pay will not only decrease sales but also cheese off a few passengers along the way.

I doubt it will be a deal breaker when deciding to travel with Virgin or not but it will definitely sow a little seed of customer service doubt.