buses might get £m's from the government but they still need selling to the public

At the recent Conservative Party Conference, Boris Johnson had the odd thing or two to say about the future of bus services in the UK.

"We want to make our buses cleaner, greener, zero-carbon, zero-emission, across the country, with contactless payment by card or by phone, so that people want to use those services, we get the cars off the roads, we reduce congestion and we reduce pollution” he lauded.

“A good bus service can make all the difference to your job, to your life, to your ability to get to the doctor, the liveability of your town or your village, and indeed to your ability to stay there, and start a family, have a business there" he continued to say.

Chancellor Sajid Javid also got in on the act, allocating an extra £220m to buses in his Spending Review.

Some of the government's commitments include investing £50m to deliver Britain's first all-electric town/city, setting up a National Bus Strategy, allocating £30m in extra funding to help local authorities improve current, or restore lost services.

There's plenty more where that can from, as the full ticket of plans is a pretty impressive one. There's little doubt that if the money is spent wisely it will make bus travel as a product an easier sell. But make no bones about it, it still has to be sold and sold well.

Just because cash is spent and improvements made, it doesn't automatically mean the (new) customers will come running with outstretched contactless cards in their hands. Those benefits still have to be shown in a fun, engaging, informative and memorable way for the public to see the light.

And that's where great advertising like this comes in.