Fribourg is 'one Switzerland's the best-maintained cites and sits on a small rocky hill above the valley of the Sarine'.
The bus network there is currently operated by the Transports Publics Fribourgeois, who have just introduced night services on a number of their routes. Three of the ads to promote that fact can be seen below.
The bus network there is currently operated by the Transports Publics Fribourgeois, who have just introduced night services on a number of their routes. Three of the ads to promote that fact can be seen below.
A strong, single message and one logo to say who it's from. Simple, clean, memorable and effective communication.
Such a shame that examples of that approach are few and far between in the UK bus industry.
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