I'm sure there were others flying around the town but they didn't seem to register on my subconscious. All I could see were the yellow buses. And when I'd seen the colour once, it was instantly recognisable from then on.
Yes, I understand they are the dominant operator in the area, but many years ago they were savvy enough to name the company after a colour, and execute their livery accordingly. People use colour as a way of remembering/reference all the time - ours is the house with the green door, mine is the red car etc - so the Yellow Bus name makes perfect sense.
There's no question that colour has a major impact on the branding world and done consistently, enables a brand to be immediately recognised without using any words or even showing its logo.
Name me an orange airline, a purple chocolate bar, a yellow car breakdown service, a red sugared water or pink newspaper and only one brand in each of those crowded marketplaces, immediately springs to mind.
The power comes from the consistency of using a single colour throughout years and years of consumer marketing.
So simple, so effective.
The power comes from the consistency of using a single colour throughout years and years of consumer marketing.
So simple, so effective.
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