Tourism Australia and the return of Crocodile Dundee

This Superbowl ad from Tourism Australia slipped through my creative net a few weeks, which is a shame because it was one of the best.

An ad that is clever, topical (a few teasers for the film had been brought out in the preceding weeks) and exceptionally well done. The cameo from Paul Hogan is a nice little touch too.

Makes you want to throw another shrimp on the barbie and see what all the fuss is about.