what do you think of the latest Trainline ad?

If you asked one hundred people what they knew about Trainline, I'd be willing bet a few quid that most people would mention cheap tickets - or at something along those lines.

So is their latest ad (TV and cinema from what I can find out) a change in strategy, highlighting what else they offer or a step too far away from their core offering?

Either way, it was set in Kiev's Central Station in case you were wondering.