GWR's new ad campaign has a famous influence

GWR might not have got round to rebranding all its trains just yet but it has launched its first ad campaign of note.

Showcasing an illustrative style, the train operator uses Enid Blyton's Famous Five characters to highlight the adventures you can have on their extensive network.

Yes, it's different but is it different enough to get people out of their cars and onto their trains? I guess only time will tell.

Watch the ad here.

Or watch their marketing team discuss the strategy behind it here.