National Express West Midlands are on the TV

National Express West Midlands has just launched their latest TV campaign to convince people it really is 'Better by Bus', and they've done a good job.

I like the script, think the voice over has a great tone to it, like the styling, and despite the fact it's got a bus in it, I think it's quite 'un-bussy' - if that makes sense.

Kudos to their agency for developing the idea and to the client for buying it. Branding is nicely followed through on the website too.

Not sure what the brief was but let's hope the result is more bums on the seats of those buses.