the Heineken ad that's got people talking

This ad from Heineken has been doing the rounds and has received lots of positive feedback, lots of people are liking it.

Have a watch, you'll probably like it too.

But how good is it as an advert trying to sell you Heineken? Does it make you think 'what a really clever idea, that bald guy had me going for a minute at the end' or does it make you think 'next time I'm in the pub, I'll have me a pint of Heineken'?

I can't help thinking whilst you might remember the ad, which is good, you might not necessarily remember what brand it was for, which isn't good.

As Sell!Sell! tweeted the other day - Good advertising makes you think "Ooh that's a good ad." Great advertising makes you more likely to buy the product.