the three basic rules of advertising everyone should know

There's so much advertising around these days that fundamentally fails in the job it is supposed to do - make an impact, communicate information and persuade a purchase.

Let's look at those three things in simple terms.

Without your ads having an impact, no-one will notice them. And if no-one notices them, you've fallen at the first hurdle. Simple as that.

Two. However, once you've made an impact, you have to communicate. If nobody understands your ad, they won't know what you're saying. And if they don't know what you're saying, nothing can happen. Simple as that.

Three. So once you've made an impact and communicated, you have to persuade. If no-one is persuaded, they won't do what you want. And if they don't do what you want, nothing can happen. Simple as that.

Every piece of advertising you produce should have those three elements to stand a chance of working.

Simple as that really.