Virgin billboards that strip back the clutter

It's rare you see a decent billboard (those old fashioned ad spaces that digital folk think no media planner should propose) these days.

And by decent, I mean a piece of communication that is simple and straight to the point, whilst being recognisable as a coming from a particular brand.

Like these two from Virgin Trains East Coast.

There's the same font they always use, with the same colour and language you always associate with the brand. Three things that are the essence of consistent brand communication, yet so many companies fall at the basic hurdle of making their work recognisable.

Virgin have also gone against conventional marketing wisdom with no website 'to find out more' copy, yet alone a hashtag (to do what normal people to with hashtags from brands - ignore them).

Do they know something other brands don't? #marketingmavericks