the new TV ad for Virgin Trains East Coast

Saw the new Virgin Trains East Coast ad the other night and it's, well, typically Virgin I suppose.

Decent idea (the ad is based on a runner doing a 20k race dressed a fish), decent production and a couple of nice touches  - "you're a lean marine fighting machine" and the irony of a fish eating a supporter's chips.

I can't help thinking if people remember the ad they will do so as 'the ad with the fish running' rather than 'the ad for Virgin Trains with the fish running'.

Better than not being remembered at all I guess.