arguments that are hard to ignore

Mark Ritson is award-winning columnist, consultant and marketing professor who is never afraid to shy away from an opinion.

He writes in Marketing Week magazine, and does plenty of talks around the world where (amongst other things) he does his best to shoot down the so-called importance of blindly held beliefs that are prevalent in this industry.

Even if you don't agree with him, his arguments are hard to ignore. 

The talk below took place at Marketing Week Live, where Mark gave his views on eight marketing concepts: millennials, CSR, brand purpose, brand valuation, digital marketing, zero-based budgets, targeting and TV advertising.

Grab yourself a coffee and enjoy 50 minutes of common sense.