introducing The Black Farmer and his new sausage ad

It's not every day you see an advert for sausages with as much 'oooomph' as this.

And that's exactly the point - making sure your brand has got something that everyone else in your category doesn't have. Something, that when you've got 10 brands of sausage on the supermarket shelf, gives you that simple point of difference.

Ladies and gentlemen, I give you The Black Farmer in his full 30 second/2 minute advertising glory.