East Midlands Trains and their latest TV ad

It looks like East Midlands Trains have become the first train company of 2016 to launch an ad campaign on TV.

The title of the campaign is “Trains on the outside, people on the inside”, and is designed to raise awareness of the company's friendly characteristics and its strong customer service focus.

The first advert, which aired for the first time on 3 February, covers a true story involving Customer Relations Officer, Gemma, from Derby. It tells how a small boy who had left his teddy on a train whilst on a visit to see his Granny and Grandad was very upset.

Despite her best attempts, Gemma was unable to track down the missing teddy, but had a brainwave (her own child had the same teddy at home that wouldn’t be missed), so she took it up on herself to post the teddy to the child with a postcard saying how much teddy had enjoyed his holidays!

As well as the animated TV adverts, there will be billboards across Sheffield, Derby, Leicester and Nottingham, posters at stations, direct mail and a social media campaign. The campaign also highlights how easy it is to contact East Midlands Trains through their 24/7 Derby based customer contact centre.