old fashioned ads just show us what the product does

There's something rather refreshing about a company's advertising that shows you why their product is good/has got better.

No 'Like us on Facebook', no 'follow us on Twitter', no 'emotional engagement', just a straight forward piece of persuasion showing off why their product is worth buying.

No surprise it's Apple then - a company who has just posted the biggest annual profit in corporate history.

Not bad considering their advertising is old fashioned.