nice little campaign from East Coast Trains back in 2013

We've neglected train advertising on this blog in recent months, so after searching the archives I've found something worthy of a mention.

Admittedly it was a couple of years ago but it was the first work agency BMB produced after winning East Coast's sizeable ad account. The campaign started with a 30 second TV ad...

was backed up with some press advertising...

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and had a little bit of PR thrown in for good measure...

Will be interesting to see how Krow, who now have the Virgin East Coast account, tackle a similar challenge. You can see how they introduced the new operator here.