ad from Johnnie Walker that's got the lot

It takes a little bit of everything to get someone to watch a advert that lasts over five minutes.

I've just found this Johnnie Walker work from 2009 and it seems to have exactly what is required - great narrative, compelling story, product benefits - all delivered by an actor who seems to be a great fit with the brand he's selling.

Whether you like a wee dram or not, once you start watching it's hard to stop. And kudos to Robert Carlyle as it was apparently all shot in one take.