I've just come across the new (well, latest anyway) TV ad from the people at National Express.
It seems to be a shift in strategy from the last ad of theirs we mentioned on this blog a while back - from story telling to benefits of getting the coach. And at the end of the day, a coach is there to get you from a A to B, on time, in comfort, at a price you feel is value for money. A pretty simple proposition when it's broken down.
Whether it should have concentrated more on what makes long distance travel better by coach than by rail, is a different matter.
It seems to be a shift in strategy from the last ad of theirs we mentioned on this blog a while back - from story telling to benefits of getting the coach. And at the end of the day, a coach is there to get you from a A to B, on time, in comfort, at a price you feel is value for money. A pretty simple proposition when it's broken down.
Whether it should have concentrated more on what makes long distance travel better by coach than by rail, is a different matter.
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