Guevara, Lincoln and Marley get all pixelated

Say hello to Che, Abraham and Bob - three fellas so iconic, you might even recognise them even your eyesight is a bit dodgy.

And that's exactly the point of this campaign from Eyezone in Dubai. If you can make out a pixelated American president you've never met but not everyday boring Tim from accounts or bland Mary from sales, then you might need a bit of assistance in the optical department.

Good idea, good execution.