the stylish day ticket to get you around Helsinki

I can't help thinking that if these posters had been produced for a day ticket in the UK they would look a tad different.

A few more logos, (a lot) more text and a least one website with a call to action - for starters. And that's before you even think about a QR code to confuse the customer even more.

Good job the posters are for the transport network in Helsinki and not Hull then.