the posters that match nature with sport

According various sports people in the Twitterverse, Coco Water is the in-thing to help you rehydrate after getting a decent sweat on.

Whilst I'm not in the slightest bit qualified to comment on its re-hydration qualities (the fact it is 97% water in the first place makes me reluctant to part with decent money), I can say that the poster campaign below is particularly well executed.

A simple idea that is relevant to the product's key benefit, with great photography and art direction.

Think I'll stick to a glass of water though if that's OK with you.