According various sports people in the Twitterverse, Coco Water is the in-thing to help you rehydrate after getting a decent sweat on.
Whilst I'm not in the slightest bit qualified to comment on its re-hydration qualities (the fact it is 97% water in the first place makes me reluctant to part with decent money), I can say that the poster campaign below is particularly well executed.
A simple idea that is relevant to the product's key benefit, with great photography and art direction.
Think I'll stick to a glass of water though if that's OK with you.
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