Last week we were lucky enough to attend the Bristol Evening Post Business Awards with one of our clients who had been nominated in the 'Marketing Campaign of the Year' category.The work was the result of a lengthy consultation period on on restructuring First bus fares and tickets in the city and we are proud to say they won the top prize!
The extensive communications campaign covered most things online and offline - they had a great message to tell and wanted as many people as possible to hear it.
Why did it win? Well, passenger journeys in the city jumped by 15% after the campaign. Results that are pretty much unheard of in the public transport industry.
It's testimony to what a simplified fare structure coupled with a well planned, well executed creative campaign can achieve.
Well done them, and well done us!
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| Town centre and station 6 sheets |
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| Town centre ad bikes |
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| Comprehensive driver's manual detailing all the changes |
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| Social media |
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| Customer guide |
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| Local press ads |
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| Roadshows |
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| Desktop and mobile websites |
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