want to see how First Great Western make a tv ad?

First Great Western has just launched their latest TV advert as part of their 'Be a Great Westerner' campaign.

Very helpfully they've produced a video showing how they shot the ad over the a seven day period.

And this was the resulting work that will appear on your screens.


Much as a I like the execution, I can't help seeing it more as a promotional video for the south west tourist board rather than FGW.

Yes, there are some amazing attractions featured, and truly reflect the beauty of our region but why should I get the train, rather than my car, to take advantage of them?

I guess only an uplift in ticket sales will provide the answer.