This is a talk at the recent Advertising Week Europe event, by a guy called Bob Hoffman.
Bob is a successful agency owner in the US, a successful author (you can buy his books here and here) and author of a highly regarded blog - which you can read here.
For me he talks a lot of sense on the effectiveness of social media as an advertising platform.
So sit back, relax, get a brew, and if you're a marketing manager, be prepared to disagree with everything he says.
Bob is a successful agency owner in the US, a successful author (you can buy his books here and here) and author of a highly regarded blog - which you can read here.
For me he talks a lot of sense on the effectiveness of social media as an advertising platform.
So sit back, relax, get a brew, and if you're a marketing manager, be prepared to disagree with everything he says.
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