is social media an effective advertising platform?

This is a talk at the recent Advertising Week Europe event, by a guy called Bob Hoffman.

Bob is a successful agency owner in the US, a successful author (you can buy his books here and here) and author of a highly regarded blog - which you can read here.

For me he talks a lot of sense on the effectiveness of social media as an advertising platform.

So sit back, relax, get a brew, and if you're a marketing manager, be prepared to disagree with everything he says.