The VW Beetle ads from the 60s are said to have started the creative revolution.
The agency's approach was to poke fun at their product because consumers had been poking fun at it. But thanks to the ads, those who had poked fun at it began buying it and Beetle sales soared.
Many would assume that that to write such effective ads, the team working on them must have had some long, hard, complicated discussions. Maybe so, but the solution was far from it.
Remember we are not scientists, and when we are talking to humans we should try to be human ourselves.