let's play guess the advertiser

This sixty second TV spot is for Budweiser and featured in this year's Super Bowl.

Yet if it wasn't for the logo at the end, it could be any one of a hundred middle of the road American brands vying for the attention of middle of the road America. So for the best part of a minute you have no idea what you are watching, who it is for and (most importantly) what they are selling.

There is nothing in the language, the story, the filming, the script - basically anything in the whole commercial - alluding to the fact it is for a certain brand.

It is unrecognisable (without the logo at the end) as Budweiser piece of communication when a brand as well known and well established as Budweiser should be at that stage in a instant.

Bet loads of dog lovers thought it was cute though.