we create a new premium bus brand for Portsmouth

What's the best way to launch twenty-six new buses, all with free onboard wi-fi and comfy leather seats?

The answer lies in a product that is simple, stylish and consistent.

The answer lies in a name and identity that reflects the naval heritage of the city the bus will serve.

The answer lies in a campaign consisting of 48 sheets, 6 sheets, direct mail, a door drop, street furniture, promotional material, 3 roadshows, internal coves, ATM screens among a whole host of other stuff. And there were some brand guidelines to help things along the way.

The STAR is now well and truly shining bright in Portsmouth thanks to that little lot.