from scamps through to artwork with Dave Dye

Dave Dye is a bit of a legend in adland circles and has done some great work for some great clients.

On his new blog, which you can find here, he takes the reader through how his agency pitched for a brewery account, searching for a real point of difference, and how the work evolved from initial scamps through to finished artwork.

first scamp

 bit of development

finished product

His blog goes in to much more depth and shows loads more visuals. It's a fascinating insight in to how the hook derived from the client's location as opposed to its product and the thought process his agency went through for the campaign.