the bus cove ads with a sense of humour

We were recently asked to come up with some coving panel designs for First's new service 7 bus in Southampton.

They had decided not to sell the space for advertising, instead using it to promote their own services and give valuable travel information.

Luckily First were keen not to use the standard, and quite frankly boring, service messages commonly seen on buses up and down the country. Which was music to our ears!

We had some fun in the hope passengers would too. Here's what we came up with...