Self proclaimed 'really good bus company' Trent Barton have got a spanking new website as well as a new video to promote its 'Live' concept.
So what do you reckon? For me both the site and video are bright, cheerful, informative and definitely on-brand, although interesting to see how many views the video (below) has received after six months.
If the information available benefits the potential/current customer and is provided in a manner which is consistent with the company's positioning, you can't go far wrong.
Is it better than most other bus company websites? Probably. Could it be improved? It's made a great start but I've no doubt they'll be some tweaks to come as teething problems are rectified.
Apparently it was over a year in the making, and only customers of the brand will be able to say whether it was worth the wait.
So what do you reckon? For me both the site and video are bright, cheerful, informative and definitely on-brand, although interesting to see how many views the video (below) has received after six months.
If the information available benefits the potential/current customer and is provided in a manner which is consistent with the company's positioning, you can't go far wrong.
Is it better than most other bus company websites? Probably. Could it be improved? It's made a great start but I've no doubt they'll be some tweaks to come as teething problems are rectified.
Apparently it was over a year in the making, and only customers of the brand will be able to say whether it was worth the wait.
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