the pimped car in front of you is a Skoda

Apparently this ad came out last year but I only saw it for the first time the other day.

Not only did I like it but I actually remembered what is was for - which is a great result for any brand. However the one thing that slightly confused me was the whole 'Pimp my Ride' idea for a car that Skoda says "strikes the perfect balance between on road performance, family orientated practicality and rugged 4x4 styling".


So the brand has used a show (and a rapper) that is definitely not targeted at the family market to advertise a car that is definitely targeted at the family market.

A little strange surely?