the ads that are more than just ads

For most people ads serve little or no purpose in their lives - never asked for them, don't want them.

Which is why producing effective advertising is so difficult. But with a little creative help from the mediums we use, effective advertising can get one step closer.

Industry giant IBM have done exactly that to promote their 'Smart ideas for Smarter Cities' initiative. Effectively they have created 'ads with a purpose' - ads that help people go about their daily lives in the city.

Ads that make life a little easier.

Nice to see a leading brand thinking like a challenger one. You can find out more about the campaign here.