
You can read the whole moan here.
One client must have been reading our minds, as shortly after, a juicy recruitment brief from First in the west country landed on our desks.
The objective of the campaign was to flip the traditional 'job title, hourly rate etc' approach to advertising in favour of something more engaging and refreshing. They wanted the work to appeal to people who hadn't necessarily thought of driving a bus for a living but enjoyed working with people, and could transfer those skills.
If all the applicants were good with people, then that's great start to become a modern day bus driver for one of the industry's leading operators.
If all the applicants were good with people, then that's great start to become a modern day bus driver for one of the industry's leading operators.
Everyone knows that drivers get a bad rap in the industry, and quite often, justifiably so. At least this client has realised that if you want something to change, it might have to be you that does the changing.
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