Stagecoach to launch brand

Stagecoach has confirmed it will launch a network of overnight sleepercoach services from Scotland to London this summer - to be operated under a new brand.

A novel feature of the coaches is that the 53 leather seats can be converted into 42 lie-flat beds (not sure how that works if you have 53 passengers). The launch of the new sleepercoach network follows the success of a pilot route between Glasgow and London using refurbished articulated coaches fitted with bunk beds.

Customers will be able to make the trip from both Edinburgh and Glasgow to London in less than eight hours. Fares will range from £15 to £60, with journey times comparable to existing sleeper train services.

Passengers will receive complimentary refreshments during their journey as well as a sleeper kit which includes an eye mask, a toothbrush and toothpaste. In addition, as a pilot, they will also be given a choice of a blanket or a one-piece bodysuit to sleep in during their journey.

Stagecoach Group chief executive Brian Souter says: “It used to be just popstars that had beds on board their tour buses – now everyone can benefit from a comfortable, great value overnight journey. You can go to sleep in one city and wake up in another ready to start the day without having to pay extra for an expensive hotel room.”

With the Stagecoach Gold brand being at the top end of the market and the megabus brand the bottom, it will be interesting to see how they position and market the product.

If the website is anything to go by, the top end it is.

Story taken from